Campaign Planning and Delivery & Associated Services (GCU)
Glasgow Caledonian University wants an agency to plan and deliver student recruitment campaigns with measurable results across domestic and international markets. The work requires performance marketing expertise, media buying capability, and AI-powered campaign tools.
- Closed6 March 2026
- ValueNot stated
- BuyerGlasgow Caledonian University
- CategoryBusiness & professional services
- RegionScotland
You'll want to look if you're a marketing agency with higher education recruitment experience, performance marketing expertise, and can demonstrate measurable campaign results across multiple markets.
You'll need
- Demonstrated experience in higher education sector strategy
- Performance marketing and media buying capability
- AI-powered campaign planning tools
- Transparent measurement and conversion tracking across platforms
Possible incumbent
Illume Student Advisory Services won a prior award for in-country student recruitment services in South Asia, Nigeria and Malaysia (October 2025). Inferred from prior awards to this buyer, not confirmed.