In-home usage data and insight requirements for AHDB
AHDB needs a supplier to provide in-home consumption data and analysis for meat, fish, poultry and dairy products, tracking eating habits and consumption trends. The work involves delivering insights on how these categories feature in home meals and understanding consumer behaviour and motivations.
- Closed3 March 2026
- Value£0
- BuyerAGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD
- CategoryIT, software & telecoms
- RegionWest Midlands
You'll want to look if you supply consumer panel data or in-home usage tracking services, particularly with coverage of meat, fish, poultry and dairy categories
Possible incumbent
Worldpanel by Numerator held the prior contract for in-home consumption data; NUMERATOR UK LIMITED also won a related foodservice data contract in October 2025. Inferred from prior awards to this buyer, not confirmed.