BTA2219 Mobility Data
VisitBritain needs anonymised mobile phone location data to feed into their Media Mix Model for measuring marketing impact on UK tourism. Data will come from specialised agencies or mobile network providers via SDKs, GPS, or passive WiFi tracking.
- Closed4 August 2026
- Value£330k
- BuyerBritish Tourist Authority t/a VisitBritain/VisitEngland
- CategoryIT, software & telecoms
- RegionWest Midlands
You'll want to look if you're a mobility data provider with access to anonymised tourist location data from mobile phones, or a mobile network operator willing to share such data