UK Consumer Segmentation Research

VisitScotland wants to update its domestic segmentation model for Scotland and its regions. This is research work to define and profile different groups of UK consumers in relation to Scottish tourism.

• Closed5 December 2025
• Value£120k
• BuyerVisitScotland
• Whereresearch scope covers Scotland and its regions
• CategoryResearch & development
• RegionScotland

You'll want to look if you carry out quantitative consumer research and have experience building segmentation models for tourism or destination marketing

Original notice

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