2025-791 Purchase data for red meat and dairy
AHDB needs purchase data covering red meat and dairy markets, competitor activity, consumer segmentation, and marketing analytics. The contract runs three years with optional extensions, split into five separately-evaluated lots.
- Closes14 September 2026
- Value£5.4m
- Per lot£1.1m across 5 lots
- BuyerAGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD
- CategoryBusiness & professional services
- RegionWest Midlands
You'll want to look if you supply consumer purchase data, retail panel data, or market segmentation and modelling services to food sector clients
Possible incumbent
Worldpanel by Numerator and Numerator UK Limited won related meat foodservice data contracts from this buyer in 2025; IGD Services won analysis work on red meat in May 2026. Inferred from prior awards to this buyer, not confirmed.