Audience Segmentation Refresh UID 120
Historic England wants to refresh its audience segmentation system, which it last updated in 2021. They need an agency to gather new data and rebuild the segments to reflect current social trends and their updated strategic priorities.
- Closed16 January 2026
- Value£30k
- BuyerHistoric England
- CategoryBusiness & professional services
- RegionSouth West
You'll want to look if you run a research agency with experience in audience segmentation, social research, or behavioural insight, and can work to GCS standards.
You'll need
- Knowledge of Government Communication Service (GCS) principles
- Experience with behavioural insight and evidence-based communications
Possible incumbent
mel research carried out public responses research for Historic England in September 2025, but that was a different project. Inferred from prior awards to this buyer, not confirmed.