Audience Interactive Social Media Toolkit
The BBC needs to replace its IMI Social platform with a new web-based system to capture, moderate, and integrate audience messages from SMS, social media, and WhatsApp into live broadcast workflows. The system must handle around four million messages per month across radio, TV, podcasts, and news, serving roughly 4,000 internal users.
- Closed31 October 2025
- Value£2.6m
- BuyerBBC (British Broadcasting Corporation)
- CategoryIT, software & telecoms
- RegionLondon
You'll want to look if you develop customer engagement or content moderation software platforms and can build integration with broadcast production systems
Possible incumbent
IMI Social is the current supplier but no prior award is listed in the sample data provided. Inferred from prior awards to this buyer, not confirmed.