What works in AI Adoption within DCMS Sectors

DCMS wants research on how businesses in their sectors (culture, media, sport) are adopting AI, the problems they hit, and what policy support actually works. The work involves ethnographic observation of real AI use in workplaces and randomised control trials of policy interventions.

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ClosesNot stated
Published24 September 2026
Value£1.5m
BuyerDepartment for Culture, Media & Sport
CategoryResearch & development
RegionLondon

You'll want to look if you have experience running ethnographic research or randomised control trials, ideally in technology adoption or policy evaluation, and can produce evidence-based findings rather than self-reported data.